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According to Blackmores – the vitamin and alternative medicine people – Bondi is a pill-poppers paradise, and the vitamin capital of Sydney.

The company has opened its first retail outlet in Westfield Bondi Junction, a venue chosen because its research shows that the Bondi postcodes have the archetypal Blackmores’ customer.

A recent report in the Daily Telegraph quoted the company’s CEO Christine Holgate saying that their new store would be staffed by qualified naturopaths who would provide expert health and wellbeing advice for their clientele (over 70% of whom are women, mostly aged in their late 30s).

“It’s a fantastic way to learn directly from your customers,” she said.

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[ Medical ]